5 Fundamentals of Effective Email Marketing

As you step up your online marketing efforts, you would want to master how to do email marketing more effectively.

It may not be enough to just set your email marketing and then leave it as is. You will need to make sure that each and every aspect is taken into consideration as effectively as possible. A single online search would yield thousands of marketers trying to master how to do email marketing effectively. If you are even close to being serious about getting leads and prospects through effective email marketing, you will need to put your current strategies to the next gear.

Here are 5 of the fundamental tips that you should be using to boost your email marketing campaigns.

How to do Email Marketing Effectively?

Tip # 1 – Hook and Brevity

As we all know, a single click by an online visitor would mean success or failure for a certain email message. Keep in mind that people are busy and they encounter the same things daily.  But they will only allot a few of their precious minutes once they immediately see what they need and what they can absorb from it. When increasing open rates for your email messages, you will need to hit your readers with a powerful hook while keeping it brief.

To give you a better idea, you might only have as little as 3 to 10 seconds to hook a reader and a single email has about just a minute to provide what is promised. While good headlines are often the most common advice on how to do email marketing effectively, it only gets a person to open it… not read it.

So you can personalize the messages using tags supported by your autoresponder provider and then use hooks that will immediately address the needs of your readers. For instance use appealing statements, questions, answers, concerns, humor, controversies, and the like while associating with the benefits they can get. If possible, keep your message short. Keep in mind that emails don’t support images so a lot of text can be boring.

Tip # 2 – Content that you can easily scan

A great wall of text can be a pain to the eyes of a reader. So just like the way you would do it on your web pages and posts, use line breaks, short lines and bullet points to break the text. It more like creating bite size information that is easy to absorb.

Tip # 3 – Active versus Passive Voice

Use active voice when constructing your sentences especially if you want them to take action on something. You need to keep the voice active to avoid boring your readers. Simply go straight to the point and don’t use any unnecessary flowery words.

Tip # 4 Just Enough Content

When learning how to do email marketing effectively, one must understand that each and every message needs to be full of valuable information… but not too much.

The common advice is to focus on the single best advice for every message. When trying to offer a sound advice for instance, 150-word content may not be enough.  Balance the amount of content based on the chances for the topic or advice to hook the readers.

Tip # 5 Powerful Call to Action

A solid and powerful call to action is a must for every email marketing campaigns. This is not all about doing a hard sell but a statement that will force your readers to react or respond. If you hit them where they are responsive, like on the exact problems they are having, the hard sell comes naturally. Aside from directing them to an offer, you can perhaps invite them to visit a part of your blog where you can better do the selling with all those graphics and flashy bonuses. Or perhaps you can alert them to expect a follow up email from you… I’m sure you get the idea.

Email marketing is powerful enough to keep you independent from SEO and other market conditions. But all types of marketing are customer or user focused. Always keep in mind that you have to be a reader first to be an effective sender… just like the way you should feel the customers first in order to become a good provider of solutions. Do this and conversion rates will outweigh the unsubscribe rates.

LTL Creative in Calgary

Need help with your email marketing strategy? At LTL Creative, we don’t just write emails—we build campaigns that convert. From list building and automation to design, copy, and performance tracking, we help Calgary businesses create emails people actually want to open. Let’s turn your inbox into a growth engine.

📩 Let’s talk email marketing that works. Contact us