Calgary Technical SEO Services

Technical SEO Audit

For a thorough technical SEO audit, there are several key elements that need to be checked to ensure the website is optimized for search engines. Here is a bullet list of SOME elements we typically check for during a technical SEO audit:

• Website loading speed and performance

• Mobile-friendliness and responsiveness

• Indexing and crawling issues

• XML sitemap presence and accuracy

• Robots.txt file configuration

• URL structure and redirects

• Canonical tags and duplicate content

• SSL certificate and HTTPS implementation

• Structured data markup (Schema.org)

• Internal linking structure and anchor text optimization

Website Loading Speed and Performance

One crucial aspect of technical SEO is ensuring that your website loads quickly and performs well. Slow loading times can negatively impact user experience and lead to higher bounce rates. To improve loading speed, consider optimizing images, minifying CSS and JavaScript files, leveraging browser caching, and using a content delivery network (CDN) to distribute content more efficiently.

Mobile-Friendliness and Responsiveness

With the increasing use of mobile devices, it's essential to ensure that your website is mobile-friendly and responsive. This means that your site should adapt to different screen sizes and devices, providing a seamless user experience regardless of how visitors access your site. Test your website on various devices and use Google's Mobile-Friendly Test tool to identify any issues that need to be addressed.

Indexing and Crawling Issues

To ensure that search engines can crawl and index your website effectively, it's important to address any indexing and crawling issues. Check for any blocked resources, such as CSS or JavaScript files, that may prevent search engine bots from properly crawling your site. Use tools like Google Search Console to monitor crawl errors and ensure that all pages are being indexed correctly.

XML Sitemap Presence and Accuracy

An XML sitemap helps search engines understand the structure of your website and discover new content more easily. Make sure that your XML sitemap is up-to-date, includes all relevant pages, and is free of errors. Regularly submit your sitemap to search engines like Google to ensure that they have the most current information about your site.

Robots.txt File Configuration

The robots.txt file tells search engine bots which pages they can or cannot crawl on your site. Ensure that your robots.txt file is properly configured to allow search engines access to important pages while blocking irrelevant or duplicate content. Use the robots.txt testing tool in Google Search Console to check for any issues with your file.

URL Structure and Redirects

A clean and organized URL structure can improve both user experience and SEO. Make sure that your URLs are descriptive, keyword-rich, and easy for users to understand. Implement 301 redirects for any outdated or broken URLs to ensure that visitors are directed to the correct pages.

Canonical Tags and Duplicate Content

Canonical tags are used to indicate the preferred version of a webpage when there are multiple versions with similar content. Implement canonical tags on your site to avoid issues with duplicate content and ensure that search engines understand which version of a page to prioritize in search results.

SSL Certificate and HTTPS

Implementation Securing your website with an SSL certificate and implementing HTTPS encryption is not only important for user trust but also for SEO. Google considers HTTPS a ranking signal, so transitioning your site to HTTPS can potentially improve your search engine rankings. Make sure that all pages on your site are served over HTTPS to provide a secure browsing experience for visitors.

Structured Data Markup (Schema.org)

Implementing structured data markup using Schema.org can help search engines better understand the content on your website and display rich snippets in search results. Add structured data markup to key elements like product pages, reviews, events, and recipes to enhance your visibility in search results and attract more organic traffic.

Internal Linking Structure and Anchor Text Optimization

Internal linking plays a crucial role in distributing link equity throughout your website and helping search engines discover and index new pages. Create a logical internal linking structure that guides users through your site and prioritizes important pages. Use descriptive anchor text that includes relevant keywords to provide context for both users and search engines.

Just the Tip of the Iceberg

When conducting a technical SEO audit, we evaluate various aspects of a website to ensure optimal performance and visibility. Some of the key areas we typically check include website speed, mobile-friendliness, crawlability, indexability, and site structure.

However, it's important to note that these are just some of the things we assess, and we can tailor our audit to address more specific needs based on the requirements of our clients.

Whether it's analyzing metadata, identifying broken links, or optimizing schema markup, our team is equipped to delve into the intricacies of technical SEO to help improve overall search engine rankings and user experience.

By examining these aspects of a website's technical SEO, we can identify areas for improvement and optimization to help boost search engine rankings and overall visibility.

On-Page SEO Strategies

Technical SEO and on-page SEO are closely related and often overlap in many aspects. Technical SEO focuses on optimizing the infrastructure of a website to improve its search engine visibility, while on-page SEO deals with optimizing individual web pages for higher rankings.

One area where these two aspects overlap is in the optimization of meta tags, such as meta titles and descriptions. Both technical and on-page SEO require the use of relevant keywords in these tags to improve the website's visibility in search engine results.

Additionally, aspects like website speed, mobile-friendliness, and structured data also fall under the realm of technical SEO but can greatly impact the user experience, which is essential for on-page SEO success. By ensuring that both technical and on-page SEO strategies are aligned and optimized, websites can achieve higher search engine rankings and attract more organic traffic.

Keyword Optimization

When optimizing our website, we start by conducting thorough keyword research to find relevant and high-traffic keywords. By utilizing long-tail keywords, we can target specific audience segments effectively. We then strategically implement these keywords in meta tags, headers, and content to enhance search engine visibility.

Content Enhancement

Creating valuable and engaging content is key for our successful SEO strategy. We focus on providing answers to common queries to optimize for featured snippets. Moreover, we incorporate multimedia elements like videos and infographics to increase content appeal and user engagement.

Internal Linking

For an overall SEO strategy, we establish a logical internal linking structure to guide users to related content seamlessly. We strategically use anchor text to enhance user navigation and improve search engine crawling. By implementing internal links, we distribute link equity effectively to boost website authority.

Meta Data

Optimizing meta titles and descriptions with relevant keywords is essential for improved search visibility. We also utilize schema markup to enhance rich snippets and drive higher click-through rates. we implement meta robots tags to control search engine indexing and crawling behavior effectively.

Next Steps in SEO

Analyze SEO Performance

We use Google Search Console to monitor our website's performance, indexation status, and search queries. Tracking organic traffic, bounce rate, and conversion rates are crucial KPIs. Regular SEO audits help us identify areas for improvement.

When analyzing SEO performance, it's essential to adapt strategies based on search engine algorithm changes and industry trends. Conducting competitor analysis helps us refine our strategies and identify new opportunities. Agile SEO strategies enable us to quickly adapt to changing market dynamics.

Adapt Strategies

To ensure continuous improvement, we conduct regular website audits to identify any technical issues and areas for enhancement. By implementing user feedback surveys, we gather valuable insights to enhance the user experience. Utilizing data-driven insights allows us to make informed decisions and continuously optimize our SEO strategies.

Continuous Improvement

Regularly auditing our website helps us maintain optimal performance and address any technical issues promptly. User feedback surveys provide valuable insights into enhancing the user experience. Leveraging data-driven insights enables us to make informed decisions and continuously optimize our SEO strategies.